Inside Condé's 'Passion'

In a move that is hard to not smack of desperation, at least for cynical media bloggers, Condé Nast is rolling out another elaborate ad campaign touting the importance of — nay, passion readers have for — its print magazines. The title of the campaign? “The Point of Passion: An ongoing exhibit by Condé Nast.” Of course.

You’ll recall Condé launched “Point of Passion” in 2005 with “typical” readers.

In this one, eight-page inserts will feature magazine-clutching celebrities in various states of print enjoyment, alongside tag lines like “It’s not a magazine, it’s a muse.”