After the sort of lengthy deliberations one usually associates with government run operations WWD is reporting that In Style magazine will finally launch its revamped look in the forthcoming August issue. The magazine has recently attempted to add some juice to the masthead by recruiting the likes of Suzanne Karotkin (formerly Harper’s Bazaar), Patricia Alfonso Tortolani (formerly Allure) and more recently Barneys New York creative director Simon Doonan and stylist Isabel Dupre, but competition in the fashion and celebrity department is increasingly fierce and In Style faces a far more crowded marketplace than when it launched. Says Lynette Harrison Brubaker, group publisher: “Now everyone knows everything about celebrity, so we have to keep more relevant. And it’s not enough to say celebrities are the only stylemakers because there’s 20 people around them in an entourage helping them make choices.”
The re-design will apparently include bigger pictures, bolder headlines and a cheekier “go-girl” tone, along with more runway commentary from editors and celebrities. Also, the magazine and two of its editors (as yet unnamed) will be featured in an upcoming episode of that fashion powerhouse Gossip Girls. Hopefully the clothes will remain on set — a little birdie recently told FBNY that rumor has it some In Style staffers were recently fired for attempting to pawn off office freebies at a tag sale in Long Island.