Freemium is the New Paywall

After years of mocking old-school ISP’s like AOL for keeping their content behind a “walled garden,” media companies are finally embracing the idea of charging readers for online content. The ones who seem to be having the most success are those on the product side employing a “freemium” strategy, a mix of free services alongside paid ones.

In a mediabistro.com interview, Hootsuite CEO Ryan Holmes said that the popular social media management company “always had plans to go freemium.”

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