Bonnie Fuller continues to beef up the staff of her Mail.com Media Corp.-owned celeb Web site HollywoodLife.
Just a few weeks after picking up Page Six reporter Corynne Steindler from The New York Post, Fuller has hired New York Daily News Gatecrasher columnist Laura Schreffler to serve as West Coast bureau chief. Before joining the Daily News, Schreffler worked as lifestyle editor at OK! magazine.
Fuller’s other recent hires include Will Lee, former New York bureau chief of TMZ.com. Lee was hired in September to serve as HollywoodLife’s executive editor, and he will work out of the publication’s Los Angeles office with Schreffler.
Full release after the jump
‘Gatecrasher’ Columnist Laura Schreffler Joins Bonnie Fuller’s Editorial Team at HollywoodLife.com
HollywoodLife.com President and Editor-in-Chief Appoints Laura Schreffler as West Coast Bureau Chief
October 19, 2009 — New York City — HollywoodLife.com, a soon-to-be re-launched women’s celebrity and style Web site, announced today the appointment of Laura Schreffler as the West Coast Bureau Chief. Hollywoodlife.com is led by President and Editor-in-Chief Bonnie Fuller and owned by Mail.com Media Corporation (MMC).
Schreffler will join HollywoodLife.com as the West Coast Bureau Chief, leaving her former position as the ‘Gatecrasher’ columnist at the New York Daily News where she managed her own team and developed original content for the daily newspaper. Prior to this role, Schreffler was a lifestyle editor at OK Magazine where she wrote and edited stories on celebrity relationships, body image, fashion, beauty and travel. Having worked in the media industry for more than six years, Schreffler possesses influential contacts in all editorial realms including celebrity news and lifestyle.
“I’m ecstatic to join Bonnie Fuller and the team at HollywoodLife.com as the West Coast Bureau Chief. I look forward to bringing my experience in celebrity news and lifestyle editorial to what will be a fabulous online destination for all women,” says Schreffler, West Coast Bureau Chief, HollywoodLife.com.
In her new position, Schreffler will work closely with Fuller and Will Lee, executive editor, on editorial strategy, content development and overall direction of the site. HollywoodLife.com, which focuses on celebrity, style and lifestyle news, will re-launch in November 2009 with a new design and editorial focus, targeting style-minded women, ages 18-35.