March was very good to Bonnie Fuller’s PMC website HollywoodLife. The celebrity news destination, launched in November 2009, attracted a new high of 13.9 million unique visitors. To top it off, Monday (April 1) was HL’s best single day yet, with unique visitors cresting past the one-million mark.
The March 2013 numbers represent a 60% increase over the same period last year. Also intriguing is the fact there was no “major” celebrity news event last month around which traffic coalesced. Rather, HollywoodLife editors tell us the site was stealthily visited by young readers on the hunt for famous-people and famous-fashions tidbits.
HollywoodLife currently has just over a dozen employees in New York and another four here in LA. Meanwhile, sister PMC site Deadline is trumpeting on its pages some comparative year-to-year unique visitor stats. While Nikki Finke’s site may not reach the comScore totals that THR does, it remains a very lean, money-making machine.