Heller Calls New Taxis Tacky


By Alissa Walker Comment


While we must certainly all concede that it’s an improvement over the faded and inconsistent stencils, the new taxi logo by Smart Design doesn’t quite deliver, says man-about-town Steven Heller:

The “T”, which looks like a big black tack, blends together bulbous types in place of the familiar taxi fare sign (which, granted, is a bit more legible, but moved to the passenger door). Perhaps its better, but is it best?

Let’s zoom in for a closer look:


Yikes! How many typefaces did they have to slaughter to make that thing? Sir, can you call me a T-Axi? Is it too late to start a Facebook petition?

More on your new yellow friends at Smart Design’s site.