Hearst’s collection of sites—overseen by Hearst Magazines Digital Media (HMDM)—enjoyed a strong end to 2015. In December, HMDM traffic hit an all-time high of 163 million unique visitors. That’s a giant 50 percent increase compared to December 2014.
Other HMDM traffic highlights from December 2015:
- Esquire.com set a record with 15 million uniques.
- MarieClaire.com also set a record with 8.4 million uniques, a 179 percent increase since December 2014.
- PopularMechanics.com hit 8.3 million uniques, marking its fourth straight month of increases.
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