Do people who eat at places like Le Cirque clip coupons? Hearst is hoping so, because it just invested three million in VillageVines, a start-up that gives subscribers discounts at expensive restaurants when they make reservations through the site.
According to The Wall Street Journal, this might be a smart move by Hearst, because restaurants get to decide which reservations are available to VillageVines members, making it a very vendor-friendly service.
Unfortunately, something tells us with snooty restaurants having all the power, the reservations are probably only enticing to those who like eating dinner at 3:30 PM or getting wild on a Tuesday night. Vendor-friendly? Sure. Consumer-friendly? Not really.