Has CBS Figured Out the Online World?
March Madness, the great days when we all think of excuses to work from home, are coming up soon and CBS stands to make a boatload of money on the online rights.
Revenue is up 30 percent online, jumping from $23 million to $30 million despite the struggles of the advertising industry.
This number, of course, needs to be taken in context. Sure, $30 million is a lot, but when you consider that advertisers spent $643 million on the tournament last year, the online revenue becomes less impressive.
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