Governator Goes Green

Another globally-warmed day, another consumer magazine — this time Outside — devotes an issue to the oh-so-trendy “green revolution.” In a green twist, Outside went with California actor-governor Arnold Schwarzenegger, bumping the popular cover choice for all things environmental, Al Gore, off its cover.

The magazine is donating $1 of each newsstand copy sold to the Conservation Alliance, which, given the state of the newsstand magazine industry, should generate $47, easy.

  • Outside

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