GE's WSJ Adventure?

As previously mentioned, it now looks like General Electric and Financial Times publisher Pearson are considering a rival bid for the Wall Street Journal. With WSJ types skittish over Rupert Murdoch having control over the paper’s Op-Ed pages (remember last week’s exuberant rant by Jim Cramer in New York about how awesomely conservative the new paper’s columns would be?) and the Bancroft family’s deep and abiding fear of a WSJ-owning Murdoch, the GE-Pearson team is eager to jump into the bidding process … sort of.