Gawker Tops HuffPo Traffic, Pleasing Chairman Denton

By Matthew Fleischer Comment

Thanks to a couple of huge stories this month, the Gawker blog network beat the Huffington Post’s web traffic numbers for the first time ever. Gawker founder Nick Denton was pleased. Very pleased. Romenesko got a hold of Denton’s memo to staff, bragging about his HUGE…traffic. (You got that Tribune Co. executives? Web hits are one of the few things you’re allowed to brag about being large.)

From: Nick Denton
Subject: We overtook Huffpo (temporarily)
Date: Thursday, October 14, 2010, 11:14 AM

Well, the fuck thesis and the Favre scandal broke through. Even the ESPN commentators were forced to give Deadspin recognition during Monday night football.

The sites as a whole have brought in 9.1m people in the US in the last seven days. That’s higher even than during iPhone week earlier this year. To give you an idea, here’s how we currently rank against competitors also measured by Quantcast…

9.1m Gawker Media
8.7m Huffington Post
4.8m Drudge
4.2m TMZ
2.7m Time

Huffpo will probably take back the lead once the current stories fade. But hopefully we’ll have a new lot by then!