Poynter’s Andrew Beaujon has the memo from Gawker editor-in-chief Max Read. And may we just say – in the spirit now of #ThrowbackThursday – that said memo is “epic.”
Epic is one of several words no longer welcome in the Gawker Media CMS. From the Beaujon-finagled memo:
We want to sound like regular adult human beings, not BuzzFeed writers or Reddit commenters. Therefore: No “epic.” No “pwn.” No “+1.” No “derp.” No “this”/”this just happened.” No “OMG.” No “WTF.” No “lulz.” No “FTW.” No “win.” No “amazeballs.” And so on. Nothing will ever “win the Internet” on Gawker. As with all rules there are exceptions. Err on the side of the Times, not XOJane.
Ha ha. Nice zing at Jonah Peretti’s operation. Read adds that “massive” is also tool-ishly no longer welcome and separately explains the proper new online corrections policy. Read the details here.