Fuel for the Pay for Page Views Debate
Mark Glaser, PBS’ Mediashift columnist, thinks he has this whole pay for page views thing figured out: it’s wrong, very, very wrong.
Paying a blogger or journalist based on page views puts the onus on the writer to get traffic and takes away from their main job of research and writing. Yes, we as freelance journalists should create work that has an audience, that people want to read, that resonates with the public. But there’s only one result of paying writers by page view: They will pander, sensationalize and go for short-term gain over long-term value.
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