Fred Armisen Jangles NYC Payphone

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By Richard Horgan Comment

As you might expect, when Late Night band leader Fred Armisen – on behalf of Heineken – started calling a New York City payphone and anonymously inviting those who answered to “come across the street,” only a few agreed.

Per E.J. Schultz’s write-up in Ad Age, these brave souls as a reward got to join Armisen on stage at the Comedy Cellar comedy club. The teaser clip above precedes Tuesday’s full unveiling of Ringing Payphone at routineinterruptions.com.

Heineken is promising the possibility of future, cool event invites for those who enter their phone numbers via the website. The Armisen digital spot is part of a new campaign that also features Neil Patrick Harris hyping the premium beer brand on TV.

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