French Newspapers Rise Up Against Ad Blockers

By Richard Horgan Comment

On the website of French newspaper L’Express today, readers are being greeted by the following headline and image. Loosely translated, the headline reads: “Why Blockers of Media Must Be Blocked:”

ExpressAdBlockers_3_22

There’s also (if you read French) an emphatic first-person companion blog post by the same author, L’Express editor in chief Eric Mettout, titled “The Ad Blockers Killed Me.” It’s all in support of a week-long effort by a coalition of French newspapers and other media outlets to educate the public about the threat to their business model presented by ad-blocking software and to plead with readers to uninstall these tools.

The outreach campaign was organized by the French newspaper industry association GESTE. Ad-blocking software remains a hot topic across the world; last month, during a New York Social Media Week conversation, New York Times CEO Mark Thompson suggested the paper might start blocking ad-blocking software users.

H/T: Amanda Connolly, The Next Web

Previously on FishbowlNY:
IAB Releases Ad-Blocking Guide for Publishers

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