Four At The Most. Unless It's Five. Or Six. Seven, Max.
Not sure if this follows suit across the mighty Atlantic, but stands to reason that it would. The British business consultancy, Reardon Smith Whittaker, has just released this report saying that design firms, when up for a job, don’t know how many other firms are up for the same gig. According to the report, most agencies are going way lower than how many groups are actually in the running. Here’s a bit from the story:
According to research undertaken by Reardon Smith Whittaker, the business development consultancy, there is a large discrepancy between how many rivals they believe they are pitching against, and the true number being seen by clients.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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