Former Astronauts Are Over the Moon for Louis Vuitton

Having managed to convince everyone from Madonna (who was reportedly paid $10 million) to Mikhail Gorbachev to appear in its ads, Louis Vuitton looked to the heavens for its newest campaign, created by Ogilvy & Mather. In ads that will break in July magazines, former NASA astronauts Sally Ride, the first woman in space; Buzz Aldrin, who took the first steps on the moon; and Apollo 13 commander Jim Lovell regard the moon from a world-weary pick-up truck.