Fool Me Once, Shame On You. Fool Me Twice, I'll Buy Your Stupid Car.

By way of Torrez, we landed on this story in the NY Times, “Compassionate Commercialism,” which talks about the recent flood of advertising gimmicks that use people’s nature to want to help for the purposes of selling. We always have the same reaction to these sorts of things, when we read about then, where, at first, we think it’s incredibly clever, and then, just as quickly as that came, we move onto, “Man, we’re sick of this.”