FBLA Exclusive: Inside the New Microsoft Campaign
News has broke that pioneering funny man Jerry Seinfeld will be the spokesperson for Microsoft.
Top-notch ad guy Alex Bogusky is the brains behind the operation. The man responsible for making MINI Coopers cool when gas was still $2 a gallon. And perhaps the sole reason guys 18-22 think they have discerning taste by choosing Burger King.
Our insider says the whole campaign is focused on ‘everyday’ people using Windows in real situations. Some of the options the agency has been floating around have been a reporter on Humvee, an Obama/McCain speech writer, a DJ – a blues musician.
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