ESPN Puts Mobile Out Of Its Misery
Mobile ESPN, the the network’s attempt at creating a cellphone company that never quite seemed to catch on with consumers, is set to shut down, hoping to “reinvent itself as a content partner of bigger wireless carriers,” according to the Wall Street Journal. Not surprising, since we’re probably the biggest Sportscenter watcher at mediabistro.com HQ and don’t know a single person who owns an ESPN phone.
Just yesterday, an ESPN research person was at OMMA talking about the innovations to the product like the ability to watch NCAA games live.
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