How do you keep an established brand on its feet? For Entertainment Weekly managing editor Jess Cagle, it means launching a radio channel and a reality series. However, just because the mag is making forays into other media (not to mention EW.com’s 7 million-plus monthly uniques), doesn’t mean print is on the decline.
“The print magazine is still the spine of our brand,” Cagle told FishbowlLA’s Richard Horgan in the latest installment of Mediabistro’s So What Do You Do?. In the interview, he reveals why the magazine won’t be doing sponsored content any time soon, what makes their online community engaging and intelligent and what freelancers can do to get in his good books. Here’s an excerpt:
EW doesn’t use freelancers much, but what is your advice to anyone seeking to pitch a story to the magazine, or website?
We’ll use freelancers to cover events and things like that, but what I would say to any freelancer is that everybody today has an opinion, and we don’t need your opinion. All we need is news. So come with a great bit of access to something that we can’t get ourselves. For that, I’ll write a check, immediately.
Read the full interview in So What Do You Do, Jess Cagle, Managing Editor of Entertainment Weekly?