Employee Appreciation Or Brilliant Ad Campaign?
So it was Mukhtar the bus driver’s birthday last month, and even though he’s just a bus driver, his company decided to surprise him with a party.
HR dude Benjamin McCall wrote that employee appreciation like this is totally vital to an organization: “Do you think he will ever leave [his employer]?” It certainly is a cool retention technique.
Of course, the whole thing is part of a campaign by the bus companies to promote themselves. So retention is a nice side bonus, but not the main purpose.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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