Elle's Robbie Myers: 'Project Runway Raised Our Profile'
In part two of her Media Beat sit-down, Elle editrix Robbie Myers explains how television has heightened the magazine’s presence and catapulted it into the mainstream.
From scoring a pop cultural bull’s eye by signing on to the early days of Project Runway (“a gamechanger”) to playing a starring role on the low-rated Stylista, Myers says it’s all good for “the Elle brand.” And, in a industry filled with ready-for-their close-up divas, the telegenic EIC reveals why she’s content to let staffers like creative director Joe Zee, who is launching his own show on The Sundance Channel, and Erin Kaplan, the magazine’s PR honcho and star of The City, shine in the TV spotlight.
“I’m
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in