The staff at Elle should be feeling great. In an interview with CNBC, Kevin O’Malley, Elle’s senior VP, publisher and chief revenue officer, said that the glossy’s September issue is its biggest ever, and Elle.com is booming too.
“The headline for us is it’s our largest issue ever, but it doesn’t tell the whole story,” said O’Malley. “I can tell you that one of the most significant drivers of that, is that the other milestone that we set for September: The highest total revenue for Elle.com for a single month since it launched in 1996, and the highest ever for a magazine site at Hearst.”
That’s one hell of a month. Congrats to the Elle team.