PR Firm Edelman Unsure of China Chief Whereabouts


By Richard Horgan Comment

EdelmanBeijingIt may turn out to be a false alarm. But for now, this dispatch by Beijing Reuters correspondent Megha Rajagopalan is rather alarming:

U.S. public relations firm Edelman said on Friday it did not know the whereabouts of its China chief, who has been helping Chinese authorities with an unspecified investigation.

Two sources with knowledge of the matter said Steven Cao had not been seen this week at either the Edelman office in Beijing or that of its subsidiary, Pegasus Public Relations Consulting. Cao is chief executive of Edelman’s China arm and also runs Pegasus.

Heading into the weekend, the best way to stay up-to-date on any further developments with this situation is Rajagopalan’s personal Twitter feed. Follow herĀ here.

Edelman is co-headquartered in New York and Chicago. The firm recently released its eight annual entertainment survey, aptly titled “Entertainment in the Era of the Selfie.”

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