Economist Group Unveils Its New Ideas People Channel
The Economist Group debuted its new “Ideas People Channel” this morning during a presentation in midtown. The channel, an online ad network, is launching with nearly thirty publishers highlighted by readers as their favorite destinations for news and information. It is designed to help advertisers reach an audience of Ideas People, or “individuals who are intellectually curious, opinionated, influential and passionate about Business, Globalization (politics, policy & current events), Innovation (science & technology) and Culture.”
Research indicates there are 21 million of these Ideas People in the United State, with The Economist being only one of the destinations that attracts and speaks to them.
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