Ebro Darden has been promoted to VP of programming at the three Emmis radio stations in New York.
Darden will oversee WQHT (Hot 97), WRKS (98.7 KISS FM), and WRXP (101.9).
Alex Cameron, SVP/Market Manager calls the promotion a first step in the restructuring plan of the Emmis New York group. For Darden, it’s a big step forward: “This is very exciting and I’m very grateful to our SVP, Alex Cameron, for giving me this tremendous opportunity to lead the entire Programming Team here at Emmis NY,” Darden said. “Our priorities will be programming efficiency in PPM, growing our digital properties and keeping our brands focused on being culturally significant for our audiences.”
Darden joined Emmis in 2003 as music director of Hot 97. He became program director in 2007.
Update: Leslie Fram, WRXP program director and morning co-host, tells FishbowlNY that Darden is “a great program director, leader, and strategist and I can’t think of anyone more deserving of this promotion.”