Same Size, Different Look: Jet Magazine Unveils Full Makeover

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By Richard Horgan Comments

We included a size reference in the headline because evidently that aspect of Jet magazine is a big deal to loyal readers. From a New York Times report by Tanzina Vega:

One thing that won’t change, however, is the magazine’s unusual size — 5⅛ inches by 7⅜ inches. [Johnson Publishing chief executive Desirée] Rogers said the magazine enlisted the opinions of focus groups around the country for ideas on the makeover. “The one thing we kept hearing was, ‘Don’t change my size,’ ” she said.

The revamped August 12 Jet issue (pictured) comes on the heels of a very successful 2012 online revamp of sister publication Ebony. That followed a print redesign and in the wake of those separate changes, traffic at ebony.com has increased six-fold since July of last year.

This is the first redesign of Chicago-based Jet since the magazine launched in 1951. Check out the expanded graphics, bigger photos, new fonts and increased use of white background here.