Hey, it looks like Rupert Murdoch isn’t the only corporate titan Dow Jones is in bed with. DJ is teaming up with Barry Diller‘s IAC to create a personal finance site for twentysomethings. Helmed by former Wall Street Journal columnist Ron Lieber, the site is called “FiLife” and is skedded for a December launch. A blog written by the site’s staff is currently up, and it’s distinctly underwhelming. As for the name FiLife:
Lieber writes that the name of the site is indeed FiLife, which is pronounced FIGH-life. “It’s a semi-mashup of Financial Life and High Life,” he said.
Other staff members include Sam Grobart, Tara Siegel Bernard, Irina Aleksander and Mary Pilon.