“[Journalists] are increasingly being required to take away from time doing actual reporting to do a million other things,” said Menachem Wecker, education reporter for U.S. News & World Report. Which is why, if you want to succeed in the world of new media, having certain digital skills is a requirement. In the latest Mediabistro feature, seasoned journos tell which skills are the most important for journos to have, and give tips on how to boost your social media presence and resume. Below, an excerpt:
1. Social Media Management
Once you’ve written the perfect post, monitor how well it does through platforms like Chartbeat and Google Analytics. Find out how many shares you’re getting through Facebook posts or whether Twitter fans are actually reading your stories or just retweeting them. Then, take it a step further and promote your stories during the times of day when your audience is the largest. Tweetdeck will let you “future post” updates, as will other apps like Twuffer or twitmessenger. Now that social media is no longer just a fad, your goal should be to familiarize yourself with any and all platforms that will bolster the efficacy of your accounts.
For the full list, read 5 Digital Skills Every Journalist Should Have. [subscription required]