Despite Strong Merchandising Gains, Martha Loses $2.5 Mil
Martha Stewart Living Omnimedia (MSO) reported a second quarter loss of $2.5 million on weak publishing and broadcasting revenues, despite a 9 percent increase in merchandising revenue from Martha-branded items at Home Depot, Macy’s, and others.
The biggest shock came from MSLO’s publishing business, which earned $1.9 million in the second quarter of 2010, but lost exactly that amount in the second quarter of 2011. The decrease in revenues “reflects continued volatility in the print advertising market,” the company said.
Broadcasting
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