Design Students Compete for World Sneaker Championship Title

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By Stephanie Murg Comments

pensole beltIt started with 30 carefully selected design students from 16 countries. Divided into eight design teams, with three footwear designers and one color and materials designer in each, they took an original design idea from concept to finished design over the course of four weeks as competitors in the World Sneaker Championship. Part footwear design master class and part sneaker smackdown, the event is organized by Pensole, the footwear design academy founded in 2010 by Nike veteran D’Wayne Edwards, and after Friday’s presentations to industry pros, the finalists (in eight categories and for eight sponsoring brands) have been chosen. Head to the online home of Sports Illustrated by 6 p.m. EST Wednesday to cast your online vote for the overall winning design as the finalists head to Vegas to present their designs at the FN Platform trade show. The big winner, to be announced late Wednesday, will be presented with the coveted (and pencil-studded) Pensole World Sneaker Championship belt (pictured) and the possibility of seeing their design sold at retail.