Delaney Welcomes Back Members, Invites Young and Hip to Join Iconic
80s label relaunches with much fanfare
By: Stephanie Burton
In addition to online store, videos and a virtual flipbook, Delaney created and wrote a tabloid-esque ”catalog” with an elaborate story line of fuax gossip.
”I want people to experience the brand without it being thrown down your throat,” she said. ”The multimedia platform was really important to me.”
Her transition from magazine editor to fashion designer — and the revival process of the brand itself — happened at breakneck speed, beginning in September of last year.
”It’s
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