Deirdre Bigley has been named Bloomberg LP’s global chief marketing officer. Bigley has been with Bloomberg since 2009, when she joined as head of global marketing communications. Prior to joining Bloomberg, she worked for IBM for 13 years.
Bigley is succeeding Maureen McGuire, who will continue working part-time at Bloomberg. ““Maureen and I created Bloomberg’s corporate marketing business from the ground up, and I’m thrilled to build on that success,” said Bigley, in a statement.
Bigley will report to Bloomberg’s CEO and president, Dan Doctoroff.