'Death' of Rocky Mountain News Drives Traffic
The death of a newspaper is big news, also, ironically, it’s apparently great for website traffic.
Over at HuffPo Danny Shea crunched Rocky Mountain News‘ website numbers — turns out the site experienced a surge in visits in its final days last week.
Thursday, February 26 — when it was announced the Rocky would fold the next day — RockyMountainNews.com saw 250,000 unique visitors, well above its 12-month average of approximately 90,000 uniques a day
Whereas the site’s 12-month daily average was around 383,000, it served 1,130,797 pageviews on Thursday and 1,286,756 pageviews on Friday.
Now
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