David Chang, the famous chef behind the fabulous Momofuku restaurants here, is nearing the beginning of his journey into the magazine world. His quarterly magazine, Lucky Peach (“Momofuku” is Japanese for “lucky peach”), is launching on June 22. The magazine is being published by McSweeney’s.
The Wall Street Journal reports that Lucky Peach will begin with an issue dedicated to all things ramen (Momofuku is also the first name of the man who created instant ramen noodles – Momofuku Ando):
The first issue of Lucky Peach includes a noodle-driven Japanese travelogue by Messrs. Chang and Meehan; essays by Ruth Reichl, Anthony Bourdain and John T. Edge (on “Seventh-Ward Ramen”); and the 1919 Jun’ichirō Tanizaki short story “The Gourmet Club.” There’s also a recipe for the famous caviar-in-a-soft-boiled-egg that Mr. Chang serves at Ko, Momofuku’s reservations-only prix-fixe restaurant on First Avenue.
In addition to the magazine, there will be an iPad app launching sometime in July.
If the content of Lucky Peach is anything close to the quality of a compost cookie, we’re all in for a treat.