'07 Media Agency Report Cards

Media agency competition for new business, always fierce, dramatically intensified in 2007. Clients put $12 billion in media-only accounts up for grabs, compared with some $7 billion the year before, and the major media shops achieved double-digit revenue growth for the sixth consecutive year.

The key for some was new business wins, while others introduced diversified services, organic growth or some combination of all three factors. Overall grades were clustered in the B range, with 9 of the 14 shops receiving some variant of that grade.

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