After hitting newsstands in Mongolia last month, the Middle East appears to be Hearst’s next target for their 61st international edition of Cosmopolitan. According to The New York Times Media Decoder blog, Hearst has partnered with Middle East-based ITP Consumer Publishing and will introduce the Cosmopolitan brand to the region in March. The magazine will be printed in English and 15,000 launch issues will be distributed among Middle East readers.
President and CEO of Hearst Magazines International Duncan Edwards is confident in the company’s relationship with ITP:
We are pleased to be launching Cosmopolitan Middle East and believe it will resonate well with young women in the region. As we have had success with ITP Consumer on the Middle East edition of Harper’s Bazaar and Esquire, we know that they are truly a best-in-class publishing partner.