E-mail marketing industry veteran Nicole Delma has left the magazines, and all the vowels in the alphabet, for RCRD LBL, a music discovery platform with free MP3 downloads. As chief data officer, she’ll be in charge of growth, marketing and product development for RCRD LBL’s e-mail and data program and products.
Delma was the head of e-mail marketing operations for Condé Nast publications from 2005 to 2009, where she managed the e-mail marketing branch of the company’s database marketing team responsible for the annual e-mail deployments on behalf of Condé Nast’s 28 titles and its advertising partners. Delma also led the e-mail promotions for Condé Nast’s Fashion Rocks, Shop Vogue, W Desires, Glamour Reel Music and Reel Moments, GQ Man of the Year and The New Yorker Festival. She established Condé Nast’s e-mail Best Practice center and led quarterly e-mail training seminars.
Her most recent stop was at Getty Images, where she developed and executed Getty Images Global internal and partner e-mail marketing programs for Getty Images, Photos.com, Clipart, Thinkstock, Jupiter Images, Pump Audio, Getty Images Music, Punchstock, iStock, Flickr, and Adobe.
Located in Soho, RCRD LBL launched in 2007 as a joint venture between Downtown Music and Peter Rojas, the creator of Engadget, Gizmodo and Weblogs, Inc. The company delivers a curated selection of free MP3s to its users with a RCRD of the Day daily e-mail newsletter.