Condé Titles Launch Partnerships With E-Commerce Sites
Yesterday, we reported on news that Condé Nast was considering licensing partnerships as a way to create additional revenue streams. Despite skepticism over Condé boss Si Newhouse’s interest in such plans, it looks like these sorts of deals are not that far away.
This week, two Condé Nast titles are rolling out new partnerships with two e-commerce sites, WWD reports today.
Shopping magazine Lucky will unveil its pairing with theOutnet.com, Net-a-porter’s outlet site, on Friday, with a new series of flash sales exclusively with the title.
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