Color Wars: AkzoNobel Proposes Own 'Color of the Year' for 2012

Watch out, Tangerine Tango, there’s a new hue angling for the title of Color of the Year. Global paints and coatings giant AkzoNobel has crowned “Terracotta Rose” as the it-color of 2012. The Dutch multinational, which also does a brisk business in specialty chemicals, has selected the “blushing, lively, juicy red” for its versatility. “The radiant shade is the most important color for 2012 as it is at once whimsical and serious, dynamic and soft, perfect for a tiny accent or a feature wall,” notes AkzoNobel’s latest Color Futures booklet (downloadable as a PDF here),