Christmas Music Means Another Ratings Win for WLTW
WLTW/Lite FM wasn’t playing the role of Scrooge for the holiday season. Arbitron released the Holiday numbers yesterday for the period from December 8 to January 4, and the Clear Channel powerhouse enjoyed a ratings bonanza. The Soft Adult Contemporary station, which kept its popular holiday tradition playing Christmas music, had an 11.o rating. WLTW had a 8.2 for December.
WCBS-FM made a .3 upgrade to 6.2, but of course was swallowed by the WLTW dominance.
WHTZ/Z100 lost .5 to a 4.6, while sister Clear Channel station WKTU dropped .4
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