Media Biz Needs to Make Its Culture 'Social'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As social media continues to become part of everything consumers do, agencies and clients will have to reorganize themselves to accommodate that trend or risk being cut out of the conversation.

That was the broad conclusion of a late afternoon panel at the 4A’s leadership and media conference in San Francisco Monday, which keyed on social media’s rapid transformation.

“Innovation [in the social media] needs to be part of your culture,” said Ian Schafer, CEO of Deep Focus.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in