Case Study: Hire More People, See Magazine Grow

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By Rachel Kaufman Comment

This is a great, happy counterpoint to the “nobody is hiring” gloom of yesterday: Northshore magazine, a regional publication for Essex County, Mass., is worth eight times more than it was in 2005.

Folio: reports that the magazine has expanded its frequency from six to eight issues annually, has met its advertising, circulation and production targets over the past three years, and just had its best issue ever in terms of ad revenue.

How’d they do it?

President and publisher Rick Sedler told Folio: “We didn’t cut our budget, or any staff, during the economic recession, but rather expanded our team to pick up key players available in a tough economy. The move to increase budget was a risky and bold one, but clearly this strategy has paid off.”

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