“Newspapers, magazines, and editors ignore crowdsourcing at their own peril,” Wired‘s Jeff Howe told mediabistro.com in a recent interview. “From the perspective of a journalist, the crowd is a threat. From the perspective of publishers and editors the crowd is also a threat, but it’s also a tremendous opportunity.”
So what does that mean for companies trying to prevail in a down economy? It means the customer is always right — now more than ever! Social media is rapidly changing the way companies operate, so now’s the time to learn how you can harness the power of the crowd to stay ahead. Tonight, check out mediabistro.com’s social media panel, The Customer is the Company: How Social Media is Changing Business, at the Tribeca Cinemas Theater. Our panel of experts will discuss how to use community and crowdsourcing to your benefit. Speakers include Craiglist founder Craig Newmark, PR Week editor-in-chief Keith O’Brien, Zappos CEO Tony Hsieh, Get Satisfaction CEO Thor Muller, Fast Company‘s Lynne D. Johnson, FreshBooks’ Saul Colt, and Wired contributing editor Jeff Howe.
This event is sold out in the main theater, but you can still join us for the simulcast in the bar, where the talk will be streamed in real time. And don’t forget to mix and mingle with the panelists after the discussion!