Earthquake App a Rare Misstep for California Watch
Although San Diego Union-Tribune science reporter Gary Robbins applauds California Watch for embracing non-tradition revenue streams, he suggests that their 99-cent earthquake-focused myFault application registers about 2.0 on the consumer value scale. From his review:
It’s a clunky, poorly-designed app that badly depicts the location of many fault zones and fails to include all or part of many well-known systems, making this seismic hazards software worthless. The faults are not labeled, and the designers didn’t include important basic data, such as the dates of notable earthquakes on significant faults or how large of a quake can be expected to occur on a system.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in