Bloomberg LP has big plans for the Republican and Democratic conventions this year. The media giant plans to publish daily magazines, titled Bloomberg Insider, for each event. The glossies will be distributed each day, pulling information from Bloomberg View, Businessweek and Bloomberg Government, a web-subscription service launched last year.
“Bloomberg Insider will feature well-packaged news and information from all of our platforms together with Bloomberg’s exclusive data, information and analytics,” said Tim Franklin, a managing editor for Bloomberg News, who will also serve as editor for Insider.
There will be 15,000 copies of Insider distributed per day during the conventions, but as Adweek notes, the title will have some competition. Politico, National Journal, CQ and Roll Call will all be publishing dailies during the event.