This morning we got to check out blip.tv’s Soho office as the Web video start-up announced that it was expanding its distribution network thanks to new partnerships with YouTube, Vimeo, NBC Local Media New York and Roku Inc., which makes the Roku digital video player.
“We used to say that blip reached about half of the video Internet,” said CEO Mike Hudack. “Now we can say that blip probably reaches about 80 percent of the video Internet.”
In addition to the new partnerships with distributors, blip.tv also unveiled deals with TubeMogul and FreeWheel that will help independent show creators track and monetize their content. And blip.tv debuted a new dashboard this morning, which will allow content creators to “at a glance see all the tools they need,” explained blip’s CTO Justin Day.
Read on to learn more about blip.tv’s new partnerships
Blip.tv’s partnership with NBC will give 1,000 to 5,000 of the company’s top shows the chance to be broadcast on linear television, explained COO Dina Kaplan. Blip.tv shows will air on NBC’s NY Nonstop broadcast channel in New York City, the company said.
Pairing with Roku, which makes the digital video players unveiled recently through a partnership with Netflix, means blip.tv’s content creators can develop their own channels that can be streamed through Roku players and onto viewers’ televisions. This feature will be unveiled this fall and everyone who currently owns a Roku player will get an automatic upgrade.
Shows approved by blip.tv and TiVo execs will also now be syndicated through that digital player, thanks to an expanded partnership announced today. Show creators can choose to distribute their content through TiVo using the new dashboard, where they will also find options to link to their YouTube account and post content through that Web site.
The new dashboard will be made available to blip.tv’s top 100 show creators first, with additional creators given access over the next few months.
Prior to the partnerships announced earlier today, blip.tv shows were already available through iTunes, AOL Video, MSN Video, Blinkx, Facebook, Twitter, Sony Bravia televisions with Bravia Internet Video Link, Verizon FiOS Video On Demand, iPhones and the Internet Archive.