Before Writing a Social Strategy, Think About The Blog
When developing a corporate social media strategy, it’s important to ensure that there are processes in place to allow the social media communities to scale over time.
It’s also important to ensure that there is a training system in place for employees who will need to be taught best practice for maintaining social media communities.
But taking precedence over your social media strategy should be the development of the blog strategy and how it will fit with the coming social media strategy.
Many companies use their social media communities as a platform for content distribution, including content that they produce on their own websites and blogs.
Blogs
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